Today’s gift: my guest STYLE post on the fabulous lifestyle/parenting web site Moonfrye.com!
What TO Wear! by Guest Blogger Laura Rossi Totten
What TO Wear!
by Laura Rossi Totten
Laura Rossi Totten is a blogger and a public relations expert. Laura’s writing has been featured in many places including the NPR station WRNI-FM. GalleyCat/MediaBistro named her a “2011 Best Book Publicity and Marketing Twitter feed.” She’s been profiled on SheWrites.com and CircleofMoms.com. Visit Laura’s blog My So-Called Sensory Life: 365 Unexpected Gifts from Motherhood and her website Laura Rossi Public Relations. Follow her on Twitter @BookPRGirl. You’ll find Laura shopping, accessorizing, blogging, being a Mom-of-Twins and reading in her free time!
When I was a teenager, I plastered my lavender bedroom walls with images and advertisements from Vogue, Elle, Glamour and other fashion magazines. Claude Montana, Benetton, Fendi — the representation of designers and apparel on my walls rivaled New York Fashion Week.
Today when I come across a vintage fashion ad, an iconic image or a resurrected brand, I’m instantly transported back to that bedroom. An aspiring fashionista, I loved finding consignment shop treasures, unique pieces, Antique Boutique one-of-a-kind items and long forgotten basement treasures. I will never forget the real Burberry skirt that was my favorite go-to piece in both high-school and college! I grew up where The Official Preppy Handbook was the style guide of record and so my interest in fashion only grew as I did.
When I moved to NYC in my 20s to work in publishing, my sense of self and my fashion sense blossomed. I spent a lot of time window shopping and even more time saving my measly publishing salary for must-haves but I was living the fashion capital of the world and with time my closet bulged with sample sale items, fabulous brands, vintage gems and accessories and bags to match my every mood.
But somewhere between my 90s NYC fashion plate days and the 2003 birth of my twins, my fashion flame flickered. Of course, the Vogue worshipping teen girl still lives in me. In fact, she proudly survived my move to the suburbs, maternity clothes (for a twin pregnancy!) and a reduced shopping budget. But when I wasn’t looking, in my late 30s, stealthy black yoga pants eclipsed her shining light.
This summer I turned 42 and before a caring relative could nominate for TLC’s What Not To Wear, I invited the fashion-loving-girl-inside to go shopping!
And in doing so, I realized this: I still have my own unique style, and even though I am a working Mom with my own business and a busy family life, I can be on trend, look and feel stylish and interpret fashions in an age appropriate way.
To celebrate my reunion with my inner fashionista here are my 5 What TO Wear Rules –
- You get what you pay for ladies! Quality over quantity is what really matters and always will — especially when you get older. Investing in key pieces will preserve your wardrobe and make your body look great. Fit and fabric and cut determine if you are a Fashion Do or a Fashion Don’t. A great black pant, for example, goes a long way as does a classic little black dress with a twist.
- Never, EVER under-estimate the power of a great accessory. I have a new favorite jewelry designer and their pieces (especially necklaces) are statement pieces that make any look an instant“Wow”!
- 3. Save when and where it matters! Layering pieces, camis, and even t-shirts don’t have to break the bank. Visit discount retailers that carry designer fashions and you’ll find treasures at great prices every time.
- 4. Bag-a-plooza. For an instant wardrobe update, change your handbag. Pick a fun color or style and you will modernize your whole look. I love a great clutch. And as a busy Mom, I am addicted to the fold and go expandable bags — they come in juicy colors and all sizes. I pick seasonal colors to finish my look knowing these great bags hide DS devices, snacks and juice boxes!
- 5. Don’t forget to finish your look – you should want to wear your outerwear inside. Coats, jackets, scarves, capes, ponchos — they all matter and they can make or break your look. In the same way a beautifully wrapped gift makes a first impression and sets the tone, so does your outer-package. So take care to wrap up your look the right way!
I wonder where that Burberry skirt is …
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Hey Moonfrye.com fashionistas! Post a picture of your unique look here on the site or a photo of your favorite fashion piece here and we may feature it in a future fashion blog post.
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Laura Rossi Totten has over twenty years of experience as a book publishing and public relations professional. In New York City, she ran publicity campaigns for many celebrity and bestselling authors at such prestigious publishing houses as Random House / Bantam Doubleday Dell, The Dial Press, Viking Penguin and W.W. Norton & Company.
Laura’s book publicity experience includes working with Terry McMillan, Stephen King, Nicholas Evans, Danielle Steel, Elmore Leonard, Sara Paretsky, Elizabeth McCracken, Gina Barreca, Wynton Marsalis, John Cleese, Walter Mosley, Jane Brody, John Grisham, Dennis Rodman, John Lescroart, Paul Krugman, Garrison Keillor, T.C.Boyle, Chuck D and Fay Weldon among many others.
Laura’s public relations agency experience includes leading media initiatives for national clients in the fashion, food, home, nonprofit and design industries including The TJX Companies (T.J.Maxx, Marshalls, Homegoods), Chadwick’s, Bread & Circus/Whole Foods, Bertucci’s, Backyard Farms, Fidelity Capital/Devonshire Investors, Easter Seals, World Trade Center Boston, Altitude Inc., Shoebuy.com, The Seaport Hotel, Amica Insurance and Ross-Simons among others.
In September 2011, Laura Rossi Totten made her own book publishing debut as a contributor to MAKE MINE A DOUBLE edited by Gina Barreca (University of New England Press). The book is a collection of witty, intelligent, and provocative pieces from a diverse community of voices including such luminaries as Fay Weldon, Wendy Liebman, Amy Bloom, Liza Donnelly, Nicole Hollander, Beth Jones, and Dawn Lundy Martin. Laura’s chapter “Moms’ Club” has been called “fresh” and “funny.”
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