Friday June 14 is World Blood Donor Day!

Thursday, June 13th, 2013

Today’s gift:  the gift of life = blood.

Did you know?

1 pint of blood can save up to 3 lives

Blood shortages occur most frequently in summer due to vacation schedules

Someone needs blood every 2 seconds

If 1 percent more Americans gave blood, all national blood shortages would disappear for the foreseeable future

Most Americans will require a blood transfusion at some point in their lives

Donors can give whole blood up to 6 times a year

This Friday, June 14th is World Blood Donor Day reminding all of us that all around the country blood centers are experiencing major shortages of blood and platelets and need the help of volunteers to donate and spread the word. During the summer months blood donations drop significantly and yet the need does not – every 2 seconds someone in America needs blood and with no substitution for human blood these people in need rely on the kindness of volunteers.

This year marks the 10 year anniversary of World Blood Donor Day and I’m beyond excited to announce that Soleil Moon Frye is leading this cause with her trademark passion, positivity, and that great smile.  As you all know, I’m a regular blogger (Soleil’s incredible site) and so I’m equally thrilled to be part of the social media campaign to spread the word about donating blood this summer.

Nexcare give in partnership with mother, actress and American Red Cross spokesperson Soleil Moon Frye will be conducting a nationwide campaign encouraging American’s to donate blood and bring attention to the 10th anniversary of World Blood Donor Day. To do so Nexcare give has provided local blood donation centers around the country with free special-edition bandages to hand out to donors and supporters to wear with pride and help spread the word about this vital need. These limited-edition bandages are also available for free online at where readers can also find their local participating blood donation centers.

Right now it is particularly important that those people who are eligible to donate platelets schedule appointments this week to donate, as platelets only last five days are currently at an extreme low around the country.

Key facts about platelets:
*Platelets are the clotting factor in blood; they help prevent excess bleeding.
*Cancer patients undergoing surgeries and premature infants often need this specific blood product.
*It’s important that eligible platelet donors give as often as possible to help ensure this potentially lifesaving blood product is available for patients whenever and wherever needed.

This year’s Nexcare give Bandage collection is announcing that “It’s Always In Season to Give Blood” with Bandages inspired by each of the four seasons.

So get out there, roll up your sleeves and give!

About Soleil Moonfrye — For more information visit:

About America’s Blood Centers
Founded in 1962, America’s Blood Centers is North America’s largest network of community-based, independent blood programs. Recognized by the U.S. Congress for its critical work in patient care and disaster preparedness and response, the federation operates more than 600 blood donor centers providing nearly half of the U.S., and a quarter of the Canadian blood supply.
These blood centers serve more than 150 million people and provide blood products and services to more than 3,500 hospitals and healthcare facilities across North America. America’s Blood Centers’ U.S. members are licensed and regulated by the U.S. Food and Drug Administration. Canadian members are regulated by Health Canada.
For more information, please visit

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation’s blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit join our blog at

2013: The Year to Dare Greatly

Tuesday, January 15th, 2013

Today’s gift:   I’m featured on Moonfrye today where I review books and blog regularly.

I’m reviewing a special book that will change your life — how you parent, work, socialize, and live.  It’s called DARING GREATLY by Brene Brown.

Please head over and let me know how you plan to DARE GREATLY in 2013.



How To Celebrate The Holidays Every Day!

Thursday, December 20th, 2012

Today’s gift: I’m featured on

Please visit to read my Top 10 List of How To Celebrate the Holidays Every Day.

Happy Holidays!

xoxo, Laura

Photo Credit: Martha Stewart

Style File: guest post on

Sunday, October 30th, 2011

Today’s gift:  my guest STYLE post on the fabulous lifestyle/parenting web site!

What TO Wear! by Guest Blogger Laura Rossi Totten

Today’s Moonfrye Style guest blogger is Laura Rossi Totten! She’s a blogger, writer, and public relations expert…and a mom to twins! Check out Laura on Facebook and Twitter.

What TO Wear!

by Laura Rossi Totten

Laura Rossi Totten is a blogger and a public relations expert. Laura’s writing has been featured in many places including the NPR station WRNI-FM. GalleyCat/MediaBistro named her a “2011 Best Book Publicity and Marketing Twitter feed.” She’s been profiled on and Visit Laura’s blog My So-Called Sensory Life: 365 Unexpected Gifts from Motherhood and her website Laura Rossi Public Relations. Follow her on Twitter @BookPRGirl. You’ll find Laura shopping, accessorizing, blogging, being a Mom-of-Twins and reading in her free time!

When I was a teenager, I plastered my lavender bedroom walls with images and advertisements from Vogue, Elle, Glamour and other fashion magazines.  Claude Montana, Benetton, Fendi — the representation of designers and apparel on my walls rivaled New York Fashion Week.

Today when I come across a vintage fashion ad, an iconic image or a resurrected brand, I’m instantly transported back to that bedroom.   An aspiring fashionista, I loved finding consignment shop treasures, unique pieces, Antique Boutique one-of-a-kind items and long forgotten basement treasures.  I will never forget the real Burberry skirt that was my favorite go-to piece in both high-school and college!  I grew up where The Official Preppy Handbook was the style guide of record and so my interest in fashion only grew as I did.



When I moved to NYC in my 20s to work in publishing, my sense of self and my fashion sense blossomed.  I spent a lot of time window shopping and even more time saving my measly publishing salary for must-haves but I was living the fashion capital of the world and with time my closet bulged with sample sale items, fabulous brands, vintage gems and accessories and bags to match my every mood.

But somewhere between my 90s NYC fashion plate days and the 2003 birth of my twins, my fashion flame flickered.  Of course, the Vogue worshipping teen girl still lives in me.  In fact, she proudly survived my move to the suburbs,  maternity clothes (for a twin pregnancy!) and a reduced shopping budget.  But when I wasn’t looking, in my late 30s, stealthy black yoga pants eclipsed her shining light.

This summer I turned 42 and before a caring relative could nominate for TLC’s What Not To Wear, I invited the fashion-loving-girl-inside to go shopping!

And in doing so, I realized this:  I still have my own unique style, and even though I am a working Mom with my own business and a busy family life, I can be on trend, look and feel stylish and interpret fashions in an age appropriate way.

To celebrate my reunion with my inner fashionista here are my 5 What TO Wear Rules

  1. You get what you pay for ladies! Quality over quantity is what really matters and always will — especially when you get older.  Investing in key pieces will preserve your wardrobe and make your body look great.  Fit and fabric and cut determine if you are a Fashion Do or a Fashion Don’t.  A great black pant, for example, goes a long way as does a classic little black dress with a twist.


  1. Never, EVER under-estimate the power of a great accessory. I have a new favorite jewelry designer and their pieces (especially necklaces) are statement pieces that make any look an instant“Wow”!


  1. 3. Save when and where it matters! Layering pieces, camis, and even t-shirts don’t have to break the bank.  Visit discount retailers that carry designer fashions and you’ll find treasures at great prices every time.


  1. 4. Bag-a-plooza.  For an instant wardrobe update, change your handbag.  Pick a fun color or style and you will modernize your whole look.  I love a great clutch.  And as a busy Mom, I am addicted to the fold and go expandable bags — they come in juicy colors and all sizes. I pick seasonal colors to finish my look knowing these great bags hide DS devices, snacks and juice boxes!


  1. 5. Don’t forget to finish your look – you should want to wear your outerwear inside. Coats, jackets, scarves, capes, ponchos — they all matter and they can make or break your look.  In the same way a beautifully wrapped gift makes a first impression and sets the tone, so does your outer-package.  So take care to wrap up your look the right way!


I wonder where that Burberry skirt is …


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Hey fashionistas!  Post a picture of your unique look here on the site or a photo of your favorite fashion piece here and we may feature it in a future fashion blog post.

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Laura Rossi Totten has over twenty years of experience as a book publishing and public relations professional.  In New York City, she ran publicity campaigns for many celebrity and bestselling authors at such prestigious publishing houses as Random House / Bantam Doubleday Dell, The Dial Press, Viking Penguin and W.W. Norton & Company.

Laura’s book publicity experience includes working with Terry McMillan, Stephen King, Nicholas Evans, Danielle Steel, Elmore Leonard, Sara Paretsky, Elizabeth McCracken, Gina Barreca, Wynton Marsalis, John Cleese, Walter Mosley, Jane Brody, John Grisham, Dennis Rodman, John Lescroart, Paul Krugman, Garrison Keillor, T.C.Boyle, Chuck D and Fay Weldon among many others.

Laura’s public relations agency experience includes leading media initiatives for national clients in the fashion, food, home, nonprofit and design industries including The TJX Companies (T.J.Maxx, Marshalls, Homegoods), Chadwick’s, Bread & Circus/Whole Foods, Bertucci’s, Backyard Farms,  Fidelity Capital/Devonshire Investors, Easter Seals, World Trade Center Boston, Altitude Inc.,, The Seaport Hotel, Amica Insurance and Ross-Simons among others.

In September 2011, Laura Rossi Totten made her own book publishing debut as a contributor to MAKE MINE A DOUBLE edited by Gina Barreca (University of New England Press).  The book is a collection of witty, intelligent, and provocative pieces from a diverse community of voices including such luminaries as Fay Weldon, Wendy Liebman, Amy Bloom, Liza Donnelly, Nicole Hollander, Beth Jones, and Dawn Lundy Martin.  Laura’s chapter “Moms’ Club” has been called “fresh” and “funny.”

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